SBI Deploys ‘Grahak Mitras’ to Boost Alternate Banking Channel Adoption:
The State Bank of India (SBI), India’s largest public sector bank, has unveiled a new customer engagement initiative by introducing ‘Grahak Mitras’ at select branches. These specially trained personnel, drawn from SBI’s subsidiary, State Bank Operations Support Services (SBOSS), will assist walk-in customers with alternate banking channels, helping to decongest busy branches and promote digital banking.
