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Vruthi Campaign

Kumari Sonali

Vruthi Campaign:

Kerala launched the ‘Vruthi’ campaign in October 2024 to combat the rising waste crisis through mass public participation and decentralized solutions.The recent ‘Clean Kerala Conclave 2025’ showcased innovative practices and collective achievements in waste.Vruthi’ means cleanliness of body and mind.It is a statewide behavioural change campaign for garbage-free Kerala. Part of the ‘Malinya Muktham Nava Keralam’ mission.

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