Womaniya: Building Inclusive Market Access for Women Entrepreneurs
The Womaniya initiative on the Government e-Marketplace (GeM) was highlighted, for its success in enabling over 2.1 lakh women entrepreneurs to secure orders worth ₹28,000 crore.Launched in 2019 under the Ministry of Commerce & Industry, Womaniya is an inclusion-focused initiative on the GeM platform. It provides a dedicated digital interface for women-led micro and small enterprises (MSEs) and SHGs to list products like handicrafts, handloom, and office accessories for direct purchase by Central and State Ministries and PSUs.
Key Data and Statistics:
Registration Growth: Over 2.1 lakh women MSEs are currently registered on the GeM platform.
Order Volume: Women entrepreneurs secured 13.7 lakh orders in the 2025-26 financial year.
Contract Value: Total contract value awarded to women MSEs reached over ₹28,000 crore, a growth of 27.60% over the previous year.
Target Surpassing: While the mandated procurement target is 3%, women-led orders accounted for 5.6% of GeM’s total orders.
