Campa Cola Replaces Thums Up as IPL 2025 Co-Presenter:
Campa Cola, a beverage brand owned by Reliance Consumer Products, has secured the co-presenting rights for the Indian Premier League (IPL) 2025. The deal, valued at Rs 200 crore, marks a significant shift in India’s beverage market, traditionally dominated by global giants like Coca-Cola. The move highlights Reliance’s strategy to rapidly scale its presence across India and to introduce more products, including sports drinks, during the IPL season.Campa Cola has acquired the Rs 200 crore co-presenting rights for IPL 2025. This sponsorship replaces Coca-Cola’s Thums Up, which held the same rights in the previous season.
