GI Tags for Nolen Gurer Sandesh:
West Bengal has achieved a significant milestone in preserving and promoting its cultural heritage by securing Geographical Indication (GI) tags for seven new products, including the iconic Nolen Gurer Sandesh and Baruipur guavas. This recognition will provide global recognition to these traditional items, boosting the state’s local economy and enhancing its cultural identity. These GI tags highlight West Bengal’s rich heritage, spanning from sweets and agriculture to textiles and handicrafts. The newly tagged products include some well-known regional delicacies like Nolen Gurer Sandesh, a sweet made with date palm jaggery, and Kamarpukur’s white ‘bonde’.