Orange Economy : 3 Initiatives
The Ministry of Information & Broadcasting has launched 3 transformative initiatives—the National AI Skilling Initiative, MyWAVES, and Advanced EPG (Electronic Program Guide) with in-built satellite tuners—to strengthen India’s Orange economy and democratize access to digital technology.
- These steps reflect a strategic move to build a future-ready workforce and position India as a global hub for digital content and innovation.
- National AI Skilling Initiative:
- A public-private partnership between the Ministry of Information & Broadcasting, Google, and YouTube aimed at training 15,000 professionals in the AVGC (Animation, Visual Effects, Gaming, and Comics) sector. It is being implemented through the Indian Institute of Creative Technologies (IICT), Mumbai.
- Phase I (March–June 2026): Focuses on foundational AI learning at scale via Google Career Certificates and Google Cloud Generative AI learning paths, covering essentials like prompting and AI leadership.
- Phase II (July–December 2026): Shifts to advanced, hands-on project-based specialization utilizing high-end tools such as Gemini 3, Nano Banana, Veo, and Vertex AI to master digital storytelling.
- MyWAVES Platform:
- A new feature on the WAVES OTT platform that transitions users from passive viewers to active creators, supporting User
- Generated Content (UGC) in multiple Indian languages.
- It is designed to align with the Create in India Challenge(CIC), providing a structured ecosystem for local storytellers to showcase regional diversity.
- CIC hosts dozens of competitions across various themes, such as the Anime Challenge, AI Film Making, Comics Creator Championship, Truth
- Tell Hackathon (to combat misinformation), and XR Creator Hackathon to empower India’s creator economy.
- Advanced EPG with In-built Satellite Tuners in TVs:
- It allows for DD Free Dish access without a set-top box, significantly improving reach in remote areas and reducing hardware costs.
Orange Economy:
- The Orange Economy, also known as the Creative Economy, refers to a production model where value is derived primarily from intellectual property, creativity, and cultural capital rather than physical manufacturing or natural resources.
- It includes AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality), film, music, fashion, design, advertising, performing arts, and cultural tourism.
