PRARAMBH 2026:
The Union Minister for Finance launched ‘PRARAMBH 2026’ initiative.
- PRARAMBH (Policy Reform and Responsible Action for Mission Viksit Bharat) is a nationwide awareness campaign on Income Tax Act, 2025.
- It is aimed at familiarising citizens with the provisions of the Income Tax Act, 2025, set to come into effect from April 1, 2026.
- It has been designed as an extensive, multi-channel initiative spanning print, television, radio, outdoor advertising, digital platforms, and social media.
- Ministry Involved: Ministry of Finance
Key Features of PRARAMBH: - It includes a wide range of taxpayer-centric resources such as, guidance notes and brochures, tutorial videos, FAQs and educational content and Public engagement initiatives like the MyGov Quiz.
- Brochures containing detailed information were also launched in 10 regional languages beside English and Hindi for wider outreach and awareness
- AI-enabled chatbot ‘Kar Saathi’, designed to assist taxpayers with queries related to the new Act, rules, and procedures.
- Income Tax Website 2.0 the upgraded platform is designed to offer improved usability, simpler navigation, and more efficient service delivery for taxpayers.
