Zepto Renames Parent Entity Ahead of IPO: Aligning Brand and Business Strategy
Zepto, one of India’s fastest-growing quick-commerce startups, has taken a significant step toward its Initial Public Offer (IPO) by officially changing the name of its parent company. The company has rebranded from Kiranakart Technologies Private Limited to Zepto Private Limited, aligning its corporate identity with its consumer-facing brand.This change was recently approved by the Registrar of Companies (RoC) in Mumbai, signaling a deeper alignment of brand recognition and stakeholder strategy ahead of a potential stock market debut.
