EmpowHER Biz Initiative:
The Women Entrepreneurship Platform (WEP) of NITI Aayog, launched EmpowHER Biz – Sapno Ki Udaan in partnership with New Shop, India’s convenience retail chain under its Award to Reward (ATR) program.
- EmpowHER Biz Initiative is a part of Women Entrepreneurship Platform of NITI Aayog, aiming to create a robust retail ecosystem that empowers women entrepreneurs and drives sustainable growth in the sector.
- It will offer mentorship and comprehensive training, covering retail management, digital tools, financial literacy and business development to aspiring women entrepreneurs.
- Under the initiative, 50 participants aged 18–35, will be selected through an online application process based on specific criteria.
- Top 20 of these participants will receive a 100% waiver on New Shop franchise fees, empowering them to own and operate their retail businesses with significantly reduced barriers to entry.
- The program is being launched for women from Delhi NCR, Punjab, Rajasthan, Uttar Pradesh, Haryana, Madhya Pradesh, and Gujarat.
