AYUSHEXCIL and Spices Board Sign MoU:
A Memorandum of Understanding (MoU) was signed between Ayush Export Promotion Council (AYUSHEXCIL) and the Spices Board of India to strengthen the global promotion of Ayush products, medicinal spices and India’s traditional wellness ecosystem.
- The partnership aims to promote global cooperation in Ayush products and medicinal spices by strengthening export promotion, quality assurance, standardisation, research, innovation and international market development.
- The collaboration will work on quality enhancement, traceability, scientific validation, capacity building, Codex engagement, branding initiatives and joint participation in international trade fairs.
- It will support functional foods, nutraceuticals, herbal extracts and value-added Ayurvedic and spice-based products.
- The proposed “Spice and Heal” initiative is expected to act as a branding campaign to position India as a global leader in holistic health and natural healing solutions.
- The partnership is expected to benefit farmers, MSMEs, startups, women entrepreneurs, exporters and stakeholders across the Ayush and spice sectors.
- AYUSHEXCIL is an Export Promotion Council supported by the Ministry of Commerce and Industry and the Ministry of Ayush, and was incorporated as a Section 8 company in 2022.
- It oversees exports of Ayurveda, Homoeopathy, Siddha, Sowa-Rigpa and Unani products and addresses trade-related issues in these sectors.
