Mission Senehjori:
The Union Minister for Development of North Eastern Region (MDoNER) together with the Hon’ble Chief Minister of Assam launched Mission “Senehjori” – Assam Muga Silk USP.
- It is a comprehensive cluster-based initiative aimed at transforming Assam’s unique Muga silk sector into a globally competitive, high-value luxury textile ecosystem.
- It seeks to strengthen the entire Muga silk value chain from host-plant cultivation and silkworm seed production to reeling, weaving, branding, export promotion, digital traceability and tourism.
- It is anchored by the MDoNER in convergence with the Government of Assam, Central Silk Board, Ministry of Textiles and other Central Ministries/ organizations.
- Key Features of Mission Senehjori:
- Cluster Based Approach: It adopts a cluster-based approach covering major Muga silk producing districts of Assam.
- Infrastructure& Institutional Support: It envisages strengthening host plant ecology, establishing modern reeling infrastructure, promoting Farmer Producer Organisations (FPOs), creating Common Facility Centres (CFCs).
- Branding: It enforces GI authentication and building global market access under the unified brand identity “Senehjori”.
- Convergence Model: It has been conceptualised on the principle of “whole-of-government” approach, with convergence across Central Ministries, the Government of Assam, technical institutions and private-sector partners.
