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E-Commerce Council of India

Kumari Sonali

E-Commerce Council of India:

The Internet and Mobile Association of India (IAMAI) recently launched the E-Commerce Council of India (ECCI), a first-of-its-kind national platform dedicated to unify India’s $120 billion digital commerce ecosystem.

  • E-Commerce Council of India (ECCI) is a first-of-its-kind national platform dedicated to advancing the country’s digital commerce ecosystem through collaborative engagement between industry, government, and other key
  • It was launched by the Internet and Mobile Association of India (IAMAI).
  • The ECCI aims to bring together policymakers, e-commerce marketplaces, brands, retailers, logistics providers, technology companies, payment solution providers, startups, exporters, MSMEs, industry experts, and academic institutions.
  • The council will focus on policy advocacy, research, and industry engagement across areas such as product and service e-commerce,cross-border trade,logistics and Supply chain,mobility,travel technology,MSME enablement,digital payments,consumer trust,artificial intelligence.

Internet and Mobile Association of India (IAMAI):

  • Established in 2004, the IAMAI is a not-for-profit industry body registered under the Societies Registration Act, 1860.
  • It is the country’s only organization representing the digital services industry, with over 500 members, including Indian and multinational corporations, as well as startups.
  • The overarching objective of IAMAI is to ensure the progress of the internet and the digital economy.
  • It is dedicated to presenting the unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders.
  • IAMAI advocates free and fair competition and progressive and enabling laws for businesses as well as for consumers.
  • IAMAI represents varied sectors such as digital advertising, digital entertainment, traveltech, online gaming, digital payments, fintech, digital commerce, edtech, healthtech, agritech, big data, ML, AI & IoT, AR/VR, logistics-tech, and so on.
  • Its major areas of activities are public policy and advocacy, business to business conferences, research, promotion of start-ups, and promotion of consumer trust and safety.