Alia Bhatt Becomes Global Brand Ambassador for Levi’s:
Levi’s has announced Bollywood star Alia Bhatt as its new global brand ambassador. This collaboration is not just about celebrity endorsement but marks a strategic shift in denim fashion, reflecting how younger generations want to express themselves through style-led and comfort-first fits.The partnership comes at a crucial time when women’s fashion is undergoing a notable transformation. Relaxed fits, wide-leg jeans, and looser silhouettes are emerging as staples in everyday wardrobes, moving away from traditional skinny or tight-fit designs.
