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Bima Sugam : An Online Insurance Marketplace

Bima Sugam : An Online Insurance Marketplace

The Insurance Regulatory and Development Authority of India (IRDAI) has approved the establishment of Bima Sugam, an online insurance marketplace, aimed at simplifying the process of buying, selling, and servicing insurance policies, as well as settling claims.

  • Bima Sugam functions as an e-commerce platform where insurance companies can offer their products, providing customers with an end-to-end digital journey.
  • It eliminates paperwork by offering policies in electronic format and allows customers to access all their policies – life, health, and non-life insurance – in one application or window.
  • Bima Sugam is expected to make insurance policies more affordable by reducing commissions paid to intermediaries, potentially leading to lower premiums for policyholders.
  • Additionally, it offers a unified platform for policy issuance, claim settlement, and service requests, contributing to transparency and collaboration in the insurance sector.


  • IRDAI (HQ: Hyderabad; est 1999), safeguards insurance customers’ interests as a statutory body under the IRDA Act 1999.
  • It operates under the Ministry of Finance, overseeing and developing the insurance industry.
  • Its powers and functions are defined by the IRDAI Act, 1999 and the Insurance Act, 1938