Broadcast Audience Research Council:
The Ministry of Information and Broadcasting recently asked the Broadcast Audience Research Council (BARC) to suspend publication of Television Rating Points (TRPs) for TV news channels for four weeks or until further direction.
- It is a joint industry company founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising & Advertising Agencies.
- It owns and manages a transparent, accurate, and inclusive TV audience measurement system.
- Established in 2010, the BARC has since been the sole body which can measure and publish television audience data in the country.
- It is based in Mumbai, India.
- Television Rating Point (TRP) is a metric used to measure the popularity and viewership of television programs
- The more viewers a program has, the higher its TRP rating.
- It is calculated by measuring the viewership of a particular program over a period of time, usually a week.
- TRP ratings are used by broadcasters and advertisers to determine the popularity of different TV programs.
- According to the TRP of a TV channel or programme, advertisers decide where to display their advertisements, and investors will decide about the investment of the money.
