ICC partners with Google to boost global engagement and accessibility in women’s cricket:
The International Cricket Council (ICC) has announced a strategic partnership with Google. This collaboration aims to enhance fan engagement, improve digital accessibility, and fuel the growth of women’s cricket worldwide, particularly in the lead-up to the ICC Women’s Cricket World Cup 2025 and the Women’s T20 World Cup 2026.The ICC-Google partnership comes at a pivotal time, as interest in women’s cricket surges across both traditional and emerging markets. This alliance is set to transform the fan experience, integrating cutting-edge digital solutions into how audiences interact with the game.
