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India As a Global MICE Destination

India As a Global MICE Destination:

The Ministry of Commerce & Industry is promoting India as a global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

  • The objective is to showcase India’s MSME sector, traditional handicrafts, artisanal offerings, weavers, and manufacturing prowess internationally.
  • The Ministry also unveils India’s ambitious Mega Events line-up for the coming months; Aatmanirbhar Bharat Utsav, Indus Food, Bharat Mobility Global Expo 2024 and Bharat Tex.

MICE (Meetings, Incentives, Conferences and Exhibitions):

  • MICE is a term used in the tourism and events industry to categorize and represent a segment related to business and corporate tourism.
  • MICE tourism involves organizing and hosting events, meetings, conferences, exhibitions, and incentives for companies and groups.
  • These activities aim to facilitate networking, knowledge exchange, business collaborations, and the showcasing of products and services within a professional or business context.
  • The main purpose is to create a networking platform for business, industry, government and Academic Community and engage in meaningful conversations.
  • Indian MICE has less than 1% share in the estimated global MICE business despite the natural & cultural advantages of India and being one of the highest growing economies.