Consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported to USA and Dubai from Tamil Nadu.
- Indian community in Dubai and USA would be able to offer freshflowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular interval.
- During 2020-2021, fresh cut flowers jasmine flowers and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like USA,UAE, Singapore, etc.
- Jasmine (Jasminum Officinale) is one of the most popular flowers found across the world. The scent of Jasmine is synonymous with the splendor of Madurai’s Meenakshi temple.
- Madurai has emerged as a major market for the malligai grown in its neighbourhood, and has evolved into the ‘jasmine capital’ of India.