Milkfed Launches ‘Veera’ Mascot for Verka to Boost Nationwide Presence:
Milkfed Punjab, one of India’s largest state dairy cooperatives, has unveiled a new mascot named ‘Veera’ for its flagship dairy brand Verka. The initiative aims to enhance Verka’s recognition and sales across India and beyond, mirroring the enduring success of iconic mascots like the Amul Girl. Veera, a young smiling Sikh boy with folded hands, symbolizes Punjab’s warmth, tradition, and hospitality. This launch coincided with the foundation stone laying of a ₹135 crore dairy expansion project in Amritsar, further reflecting the brand’s vision of modernizing its operations and expanding its footprint.
