MS Dhoni Becomes Face of Dettol’s New ‘Icy Cool’ Personal Care Range:
Dettol, India’s leading germ protection brand, announced the appointment of Mahendra Singh Dhoni—India’s beloved “Captain Cool”—as its new brand ambassador for its latest Icy Cool personal care range, including soaps, bodywash, and handwash. This strategic collaboration merges Dhoni’s calm and resilient persona with Dettol’s trusted image, aiming to address summer-specific hygiene needs with a refreshing twist. Dettol introduced a new Icy Cool product range to provide germ protection with a cooling effect. MS Dhoni has been appointed the brand ambassador to launch and promote this new line. The campaign seeks to connect with consumers battling heat and sweat-related skin discomfort during the Indian summer
