New NECA 2025 Award for Influencers Promoting Energy Efficiency:
The Government of India, through the Ministry of Power and its Bureau of Energy Efficiency (BEE), has launched a new initiative under the National Energy Conservation Awards (NECA) 2025. Recognising the growing influence of digital media, this move adds a fresh category for content creators and influencers, aimed at spreading awareness on energy efficiency and sustainable living. This is a significant development for aspirants of government exams, as it aligns with national priorities like Mission LiFE (Lifestyle for Environment) and Azadi ka Amrit Mahotsav themes frequently tested in current affairs sections.