Orange Economy:
India is shifting its growth strategy to centralize creativity, culture, and content through the Orange Economy, aiming to transform its vast cultural assets into scalable global Intellectual Property (IP).
- The Orange Economy is an economic model powered by creativity, cultural expression, and intellectual property. It spans diverse fields such as design, film, animation, VFX, gaming, fashion, digital media, and immersive storytelling, focusing on monetizing cultural assets as internationally scalable and reusable resources.
- Data and Statistics:
- Digital Reach: India has over 1.028 billion internet subscribers, including more than one billion broadband users, making it a premier market for digital entertainment.
- Gaming Sector: India is the world’s second-largest gaming market with approximately 42.5 crore gamers; the sector reached ₹16,428 crore in FY23 with a 28% CAGR.
- Creator Impact: Between 2 to 2.5 million active creators in India influence $350–400 billion in consumer spending, a figure projected to hit $1 trillion by 2030.
- Economic Contribution: YouTube’s creative ecosystem alone contributed over ₹16,000 crore to India’s GDP in 2024 and supported over 930,000 full-time equivalent jobs.
