Trade Enablement and Marketing Initiative:
The Minister of State for Micro, Small and Medium Enterprises informed the Lok Sabha about the Trade Enablement and Marketing Initiative.
- It is a Central Sector Scheme under the Raising and Accelerating MSME Performance (RAMP) Programme.
- The initiative will empower MSMEs with digital tools and guidance to effectively utilize the e-commerce marketplace.
- The key objectives of the TEAM Initiative:
- Facilitating onboarding of MSMEs onto the ONDC network to enable digital commerce participation.
- Supporting MSMEs in creation of digital product catalogues, branding and packaging improvements.
- Providing training and capacity building on e-commerce operations, digital marketing, logistics and online payments.
- Strengthening market linkages and increasing online sales opportunities for participating enterprises.
- Duration: 3 years from 2024 to 2027.
- Eligibility Criteria: All the Udyam registered Micro and Small Enterprises (MSEs) under manufacturing and services sectors will be eligible for benefits under the Initiative.
- Targeted beneficiaries: It envisages benefiting 5 lakh Micro and Small Enterprises (MSEs) of which 50% are to be women owned MSEs.
- Implementing Agency: National Small Industries Corporation (NSIC)
- Nodal Ministry: It has been launched by the Ministry of Micro, Small and Medium Enterprises (MoMSME).
