Bestu Varsh 2023 : Gujarati New Year
The Prime Minister of India has extended New Year greetings on the occasion of Gujarati New Year.
- Gujarati New Year 2023, also known as Padwa or Bestu Varas, is being celebrated on November 14.
- It is celebrated as part of the five-day Diwali Celebrations.
- It ideally falls on Pratipada of Shukla Paksha in the Kartik month (Hindu calendar month).
- The significance of this day is not just cultural but deeply linked with the financial aspect of the community.
- Traditional account books, locally known as Chopda, see a ceremonial inauguration during Diwali Puja, seeking blessings from Goddess Lakshmi for a prosperous year ahead.
- Chopda Pujan, a ritual where new account books are marked with auspicious symbols, sets the tone for a profitable financial year.
- Bestu Varas is not just a change in date; it’s a day of blooming desires and excitement.
- It’s a moment to retire the pains, sufferings, and memories of the past year and embrace the opportunities of the new one.
- The air is filled with the fragrance of incense, and the atmosphere is charged with positivity as traditional customs and rituals unfold, bidding farewell to the bygone time.
