One District-One Product (ODOP):
Commerce and Industry Minister Piyush Goyal has unveiled the digital version of the One District-One Product (ODOP) gift catalogue during the Export Promotion Councils and Industry Associations meeting at Vanijya Bhawan, New Delhi.
- On the occasion, Mr Goyal highlighted the ways in which the ODOP gift catalogue is a step towards realizing the potential of all districts in the country and will give global recognition to the country’s diverse indigenous products.
- He urged all the line ministries, Industry Association, and Export Promotion Councils to utilize products from the catalogue for encouragement to designs and branding.
- The Minister said that utilizing products from the catalogue will promote a brand image for local products in the international market.
- The ODOP gift catalogue includes a wide range of products like Fragrances and Oils, Indian Spirits, Home Decor products, Fabrics, and Silks and Shawls.