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SHE-MART Initiative

Kumari Sonali

SHE-MART Initiative:

The Ministry of Rural Development (MoRD) convened a high-level national consultation in Bhubaneswar, Odisha, to finalize the operational guidelines for the newly launched SHE-MART initiative.

  • SHE-MART (Self Help Entrepreneurs – Marketing Avenues for Rural Transformation) is a revolutionary socio-economic initiative designed to build women-led rural marketing and supply chain aggregation
  • Moving beyond isolated micro-credit models, it transitions women from loan-dependent, subsistence-level earners into formal enterprise and retail owners.
  • Announced In: Union Budget 2026–27.
  • Nodal Ministry: Ministry of Rural Development (MoRD), implemented via the Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
  • Aim:
    • The primary aim is to systematically bridge the critical gap of market access for rural women.
    • It transforms the grassroots livelihood architecture by scaling up production, eliminating exploitative middlemen, creating high-visibility regional brands, and supporting the national goal of creating three crore additional Lakhpati Didis by 2029.