The EU AI Transparency Code:
The European Union will require clear labelling of AI-generated content under Article 50 of the Artificial Intelligence Act (AIA).To implement this, the EU introduced the Code of Practice on Transparency of AI-Generated Content, providing a common compliance framework to curb deception, deepfakes, and synthetic misinformation.The EU AI Transparency Code is a practical, voluntary compliance instrument designed by independent experts under the EU AI Office to help providers and deployers satisfy Article 50 of the EU AI Act.It targets synthetic media—spanning deepfake videos, altered images, synthetic voice clones, and unverified AI-generated text—by requiring machine-readable markings and human-visible disclosures. Non-compliance with the overarching legal mandates carries severe administrative penalties of up to €15 million or 3% of global annual turnover.
