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Beti Bachao Beti Padhao

Kumari Sonali

Beti Bachao Beti Padhao:

Beti Bachao Beti Padhao will now be extended across the country.

  • BBBP is the Centre’s flagship programme (under the Women and Child Development Ministry) for women’s empowerment, which focuses on the education of girls child and improving the sex ratio.
  • It was launched in January 2015 to address sex-selective abortion and the declining child sex ratio which was at 918 girls for every 1,000 boys in 2011.
  • It is a joint initiative of the Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development.
  • The programme is operational in 405 districts at present.
  • WCD ministry published comprehensive guidelines for Mission Shakti.

Guidelines include:

  • Aim for zero-budget advertising ( nearly 80% of the fund has been used for advertising in BPPP)
  • Encouraging greater spending on activities that have an on-ground impact such as:
    • promoting sports among girls
    • self-defence camps
    • construction of girls’ toilets
    • making available sanitary napkin vending machines and sanitary pads, especially in educational institutions
      awareness about PC-PNDT Act.

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