Catch The Rain Campaign:
National Water Mission, Ministry of Jal Shakti had launched a campaign “Catch the Rain” with the tag line “Catch the rain, where it falls when it falls” in 2020.
- It aims to nudge the states and all stakeholders to create Rain Water Harvesting Structures (RWHS) suitable to the climatic conditions and sub-soil strata, with people’s active participation.
- Launched in collaboration with the “Nehru Yuva Kendra Sangathan” (NYKS) involving Youth Clubs in 623 districts across the country.
