Jan Poshan Kendras:
The Indian government has launched a pilot project to rename and transform 60 Fair Price Shops (FPS) across Gujarat, Rajasthan, Telangana, and Uttar Pradesh into “Jan Poshan Kendras.”
- This move aims to enhance the nutritional offerings available to beneficiaries under the Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY).
- The project also includes the introduction of several new digital tools and support systems designed to enhance transparency and operational efficiency.
- Under this initiative, FPSs will begin selling additional items beyond subsidised grains to address the income challenges faced by ration dealers while improving the nutritional offerings available to beneficiaries under the PMGKAY.
- Currently, 0.54 million FPSs distribute, on average, 60-70 million tonnes of food grain annually under PMGKAY, free of cost, to over 800 million beneficiaries.
- The government sees scope for generating additional income from FPS as a large number of people visit these outlets to get their monthly entitlement of grains.
- Further, the government aims to convert around 100,000 fair price shops into “nutri-hubs” in the next three years.
- These Kendras will provide a diverse array of nutrition-rich food items, including pulses and dairy products, in addition to subsidised grains.
- 50% of the space in these Kendras will be allocated for storing nutritional products, while the remaining space will be used for other household items.
- FPSs will receive loans and invoice financing from the Small Industries Development Bank of India (SIDBI) to support their transformation and operations.
- The initiative includes collaborations with organisations like AMUL for dairy products and Business-to-Business eCommerce (or eB2B) platforms such as Udaan and Jumbotail for sourcing materials.
- The initiative includes the launch of several new digital tools:
- FPS Sahay: An application providing paperless, presence-less, and collateral-free financing for ration dealers.
- Mera Ration App 2.0: An app designed to give consumers information about the public distribution system.
- Quality Management System (QMS): It is a digital application for integration of Quality Control labs in the Department of Food and Public Distribution (DFPD) and Food Corporation of India (FCI).
