Kilkari Program And Mobile Academy:
The Central Government launched the Kilkari program and Mobile Academy in Maharashtra and Gujarat.
- Kilkari offers weekly IVRS-based audio messages on reproductive, maternal, neonatal, and child health care (RMNCH).
- Mobile Academy provides free audio training to ASHAs to enhance their knowledge and communication skills via mobile phones.
- The initiative aims to strengthen public health infrastructure and provide citizen-centric health services leveraging mobile technology.
- Kilkari’ is an IVR-based mobile health service delivering free, weekly audio messages about pregnancy, childbirth, and childcare directly to families’ mobile phones.
- It operates from the second trimester of pregnancy until the child is one year old.
- Features include pre-recorded messages in the voice of a fictitious doctor character named Dr. Anita, centralized hosting by the Ministry of Health and Family Welfare, integration with the Reproductive Child Health portal, and availability in 18 states/UTs.
