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Saras Aajeevika Mela 2021 : Noida Haat

Saras Aajeevika Mela 2021 At Noida Haat:

Minister of Rural development inaugurated Saras Aajeevika Mela 2021 at Noida Haat.

  • Ministry of Rural Development is working to include more women in Self Help Groups (SHGs). He said these SHGs played a vital role in increasing family income and improving quality of life.
  • The Saras Aajeevika Mela 2021 is being organized from 26th February to 14th March 2021 by the Ministry of Rural Development.
  • More than 300 rural self-help groups and craftsmen from 27 states are participating in the Mela.
  • It is a program to transform rural India in general and the lives of rural women in particular.
  • During the Mela, workshops on product packaging and design, communication skills, social media publicity and Business to Business marketing will be organized to educate the rural self-help groups and craftsmen.
  • It is an initiative by the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM) under the Ministry of Rural Development (MoRD) organised by the Council for Advancement of People’s Action and Rural Technology (CAPART).
  • CAPART is an autonomous body set up by the Ministry of Rural Development to interface between the government and Non-governmental Organizations (NGOs) that seek to improve the quality of life in India’s rural areas.

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