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The Code Of Ethics And Procedure, And Safeguards In Relation To The Digital Media

The Code Of Ethics And Procedure, And Safeguards In Relation To The Digital Media:

The Information & Broadcasting (I&B) Ministry has approached the Directorate of Information and Public Relations (DIPR) of all the State and Union Territory governments to initiate an awareness drive for sensitising their officials to the code of ethics and procedure, and safeguards in relation to the digital media.

  • The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which was notified by the Central government on February 25, 2021, relates to the digital news publishers.
  • It is administered by the Information & Broadcasting (I&B) Ministry Ministry.

The Rules provide for:

  • A code of ethics to be followed by digital news publishers and OTT platforms.
  • A three-tier grievance redress mechanism, which includes self-regulation by publishers at the first level, self-regulation by self-regulating bodies of the publishers and an oversight mechanism by the Central government.
  • Procedures for them to furnish the required information.
  • Significant social media firms have to appoint a chief compliance officer and have a nodal contact person who can be in touch with law enforcement agencies 24/7.
  • A grievance officer: Social media platforms will also have to name a grievance officer who shall register the grievance within 24 hours and dispose of it in 15 days.

Social media companies with more than 50 lakh registered users will be considered ‘significant social media intermediaries’, as per the new norms.

  • Social media giants such as Facebook, Twitter, Instagram and WhatsApp messenger could face a ban if they do not comply with the new Information Technology rules.
  • They also run the risk of losing their status as “intermediaries” and may become liable for criminal action if they do not comply with the revised regulations.

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