Bal Vivah Mukt Bharat Abhiyan:
The Union government recently marked one year of the Bal Vivah Mukt Bharat Abhiyan (BVMB) by launching a nationwide 100-day awareness campaign, reaffirming India’s commitment to the United Nations target of ending child marriage by 2030. BVMB was launched in 2024 by the Ministry of Women and Child Development, to eliminate child marriage and make India child marriage-free by 2030.It reflects India’s commitment to the UN Sustainable Development Goal (SDG) 5.3 and marks a shift from a purely legal response to a prevention- and community-driven approach.The campaign aims to reduce the prevalence of child marriage by 10% by 2026 and completely eradicate the practice by 2030.Its broader goal is to protect children’s rights, delay the age of marriage, promote girls’ education, and address the social norms and economic vulnerabilities that sustain early marriage.
