INDIAsize Initiative:
The government will soon roll out the much-awaited ‘INDIAsize’ initiative, the Union Textiles Minister said recently.
- INDIAsize Initiative is an initiative of the Ministry of Textiles which aims to establish standardized measurements designed to better suit Indian body types.
- Presently, international and domestic brands available in India use measurements from the US or the UK for garments, having ‘small’, ‘medium’ and ‘large’ sizes.
- However, Western body types differ from Indians in terms of height, weight, or specific measurements of body parts.
- It fails to account for the diversity in Indian body types, leading to frequent fitting issues and consumer dissatisfaction.
- The Ministry of Textiles sanctioned the INDIAsize project to develop standard body sizes for the Indian apparel sector to address the prevailing disparities and inconsistencies in provided fits.
- The project entails gathering anthropometric data pan India from more than 25000 (Twenty-Five Thousand) male and female persons between the age group of 15 years and 65 years using human safe 3D whole body scanning technology.
- The created body size chart will help national and international retailers and manufacturers to produce goods which are best suited for Indian body types and create a balance between demand and supply of well fitted garments.
- Once rolled out, INDIAsize will serve as a benchmark for Indian and international fashion brands selling in the country.
