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Market Access Initiative (MAI) Scheme

Market Access Initiative (MAI) Scheme:

Ahead of the interim Budget 2024, exporters have urged the government to allocate funds worth $3.88 billion for the Market Access Initiative (MAI) scheme.

  • Market Access Initiative (MAI) Scheme is an export promotion scheme envisaged to act as a catalyst to promote India’s exports on a sustained basis.
  • The scheme is formulated on focus product-focus country approach to evolve specific markets and specific products through market studies and surveys.
  • Assistance would be provided to Export Promotion Organizations/Trade Promotion Organizations/National Level Institutions/ Research Institutions/Universities/Laboratories, Exporters etc., for the enhancement of exports through accessing new markets or through increasing their share in the existing markets.
  • Under the Scheme, the level of assistance for each eligible activities has been fixed.
  • The funding for each project will be on cost-sharing basis with the sharing pattern ranging from 65% to 50% at the minimum.
  • It is administered by the Ministry of Commerce and Industry, Government of India, through the Directorate General of Foreign Trade (DGFT).