The Union State Minister for Science and Technology stated that the Purple Revolution offers attractive StartUp avenues.
- The Ministry of Science and Technology initiated the Purple Revolution or Lavender Revolution in 2016 through the Aroma Mission of the Council of Scientific and Industrial Research (CSIR).
- It aims to promote the indigenous aromatic crop-based agro-economy by shifting from foreign aromatics to homegrown kinds.
- First-time producers were offered free lavender seedlings as part of the goal, and those who had previously produced lavender were paid Rs. 5-6 per plant.
- The CSIR-Aroma Indian Institute of Integrative Medicine (IIIM)’s Initiative have begun lavender cultivation in the Ramban district of Jammu and Kashmir.
- Lavender farming is done in nearly all of Jammu and Kashmir’s 20 districts.
- Particularly, the districts of Kathua, Udhampur, Doda, Kishtwar, Rajouri, Srinagar, Bandipora, Budgam, Ganderbal, Anantnag, Kulgam, Baramulla etc. have made huge progress in this direction.
- The main product is Lavender oil which sells for at least Rs. 10,000 per litre
- Lavender water, which separates from lavender oil, is used to make incense sticks.
- Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners.