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What Is Greenwashing?

What Is Greenwashing?

The Advertising Standards Council of India (ASCI) recently proposed guidelines that aim to check Greenwashing in ads.

  • Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound.
  • Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.
  • Greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow its involvement in environmentally damaging practices.
  • Companies can also greenwash initiatives with vague claims that don’t provide real data or scientific validation for the claims.

Advertising Standards Council of India (ASCI):

  • It is a voluntary self-regulatory organisation of the advertising industry in India.
  • Established in 1985, ASCI is registered as a non-profit company under Section 25 of the Company Act.
  • It comprises members from marketing, creative, media, and allied companies in India.
  • It is committed to the cause of self-regulation in advertising, ensuring the protection of the interests of consumers.