Swabhav Swachhata Sanskaar Swachhata (4S)

Swabhav Swachhata Sanskaar Swachhata (4S):

Swabhav Swachhata Sanskaar Swachhata (4S) 2024 campaign was initiated in New Delhi as the theme of Swachh Bharat Mission (SBM) 2024.

• Under this, the Central Government is aiming for the time-bound and targeted transformation of highly challenging and unsanitary locations.
• A key highlight of the campaign is the introduction of Cleanliness Target Units (CTUs) which entails the identification and mapping of these units through a dedicated portal.
• Three Pillars of 4S 2024 Campaign:
  • Swachhata Ki Bhaagidari: Public participation, awareness, and advocacy for Swachh Bharat.
  • Sampoorna Swachhata: Mega cleanliness drives targeting difficult and dirty spots (Cleanliness Target Units).
  • SafaiMitra Suraksha Shivir: Single-window service, safety, and recognition camps for sanitation workers’ welfare and health.
  • Swachh Bharat Mission (SBM): The initiative aspires to engender a transformative shift towards fostering sustainable behavioral change, embedding cleanliness into daily routines, and promoting widespread public participation in upholding a clean and healthy environment.