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Amazon To Join ONDC

Amazon To Join ONDC:

Amazon has announced that it will join the Indian government’s ONDC (Open Network for Digital Commerce) platform.

  • In 2022, Microsoft became the first big technology company to join the network with an intention of introducing group buying in the Indian market through social e-commerce.
  • ONDC is an open e-commerce protocol set up by the Ministry of Commerce’s Department of Promotion of Industry and Internal Trade (DPIIT). Under ONDC, it is envisaged that a buyer registered on one participating e-commerce site may purchase goods from a seller on another participating e-commerce site (for example, Flipkart).
  • Presently, buyers and sellers have to be on the same app for a transaction which happens through the same platform.