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Ayushman Bhav Campaign

Ayushman Bhav Campaign:

In a move towards achieving Universal Health Coverage (UHC) and ensuring healthcare for all, the President of India virtually launched the Ayushman Bhav campaign and the Ayushman Bhava portal.

  • This initiative aims to deliver healthcare services to the last mile and consolidate access and affordability for underserved populations.
  • The campaign also raises awareness about vital health schemes and diseases, leveraging India’s digital inclusion efforts to extend healthcare accessibility.
  • The ‘Ayushman Bhav’ campaign will be implemented during the ‘Seva Pakhwada’ embodying a whole-of-nation and whole-of-society approach.
  • The campaign adopts a collaborative, multi-ministerial approach.
  • Ayushman Bhava aligns with the motto of “Sabka Saath Sabka Vikas” (Together with All, Development for All).
  • This philosophy underscores inclusivity, leaving no one behind in healthcare access.
  • Three Key Components of Ayushman Bhava:
    • Ayushman – Apke Dwar (AAD) 3.0: AAD 3.0 will enable eligible beneficiaries to create Ayushman cards for himself/herself/any of the family members. This streamlines healthcare access and benefits.
    • Ayushman Melas at HWCs and CHCs: Health Melas and Medical Camps are established weekly at Health and Wellness Centres (HWCs) and Community Health Clinics (CHCs). They prioritize the delivery of super-specialty healthcare services, including non-communicable disease screenings, tele-consultations, free medicines, and diagnostics.
    • Ayushman Sabhas: Ayushman Sabha is a community-level assembly, led by the Village Health and Sanitation Committee (VHSNC) in rural areas or the Ward Committee/Municipal Advisory Committee (MAS) in urban wards.
  • Its primary mission is to ensure comprehensive health coverage and optimal healthcare service delivery.