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One District One Product

One District One Product:

The Ministry of Textile inaugurated the ‘Lota Shop’ at National Crafts Museum, New Delhi.

  • The shop was opened by Central Cottage Industries Corporation of India Limited (CCIC), popularly known as the Central Cottage Industries Emporium.
  • It showcases fine handcrafted curios, souvenirs, handicrafts and textiles based on the traditional craft forms of India.
  • The government also reiterated that it is working towards ‘One District One Product’ which will give impetus to the Handicraft sector as well as the Artisans.
  • The ‘One District, One Product’ (ODOP) was launched by the Ministry of Food Processing Industries, to help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially, in rural areas.
  • It was launched in January, 2018, by the Uttar Pradesh Government, and due to its success, was later adopted by the Central Government.
  • This initiative is carried out with the ‘Districts as Exports Hub’ initiative by the Directorate General of Foreign Trade (DGFT), Department of Commerce.
  • ‘Districts as Exports Hub’ initiative provides financial and technical assistance to the district level industries so that the small-scale industries can be helped and they can provide employment opportunities to the local people.
  • Objectives:
    • It aims to identify, promote and brand a product from one district.
    • To turn every district in India, into an export hub through promotion of the product in which the district specialises.
    • It envisions to accomplish this by scaling manufacturing, supporting local businesses, finding potential foreign customers and so on, thus helping to achieve the ‘Atmanirbhar Bharat’ vision.

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