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Shoonya Campaign: NITI Aayog

Shoonya Campaign: NITI Aayog:

NITI Aayog and Rocky Mountain Institute (RMI) and RMI India’s have launched the Shoonya Campaign.

  • It is an initiative to promote zero-pollution delivery vehicles by working with consumers and industry.
  • RMI is an independent nonprofit organization founded in 1982.

Shoonya Campaign:

  • Electric Deliveries: The campaign aims to accelerate adoption of Electric Vehicles (EVs) in the urban deliveries segment and create consumer awareness about the benefits of zero-pollution delivery.
  • Shoonya Brand: A corporate branding and certification programme is being launched to recognise and promote industry’s efforts towards transitioning to EVs for final-mile deliveries.
  • It will help e-commerce companies to distinguish their offerings from those of their competitors.
  • Online Tracking Platform : An online tracking platform will share the campaign’s impact through data such as vehicle kilometers electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.