Swachh Sagar, Surakshit Sagar Campaign

Swachh Sagar, Surakshit Sagar Campaign:

The Ministry of Earth Sciences has launched a Coastal Clean Up Drive under Swachh Sagar Surakshit Sagar Campaign to clean 75 beaches across the country in 75 days.

Swachh Sagar, Surakshit Sagar Campaign:

  • It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.
  • The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).
  • The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.
  • Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.
  • Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.
  • A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity.

Leave a Reply

Your email address will not be published.