Swachh Sagar, Surakshit Sagar Campaign:
The Ministry of Earth Sciences has launched a Coastal Clean Up Drive under Swachh Sagar Surakshit Sagar Campaign to clean 75 beaches across the country in 75 days.
Swachh Sagar, Surakshit Sagar Campaign:
- It is the first-of-its-kind and longest running coastal cleanup campaign in the world with the highest number of people participating in it.
- The Campaign will culminate on “International Coastal Clean-up Day” (17th September 2022).
- The day aims to increase public awareness about the accumulation and negative impacts of litter in oceans, on coastlines and on beaches.
- Globally, “International Coastal Clean Up Day” is celebrated on the third Saturday of September, every year.
- Through this campaign, a mass behavioural change among the masses is intended by raising awareness about how plastic usage is destroying the marine life.
- A mobile app “Eco Mitram” has been launched to spread awareness about the campaign and also for the common people for voluntary registration for the beach cleaning activity.
