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Jagriti Mascot

Jagriti Mascot:


A mascot named Jagriti has been launched by the Department of Consumer Affairs (DoCA) to empower consumers and further generating awareness of their rights.

  • It would be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.
  • It would help to generate consumer awareness about the various government initiatives like:
    • Provisions of Consumer Protection Act 2019
    • Hallmarking
    • National Consumer Helpline toll free number 1915
    • Provisions of weights & measures Act
    • Decisions of the Central Consumer Protection Authority
    • Testimonials by consumers on grievance redressal