A mascot named Jagriti has been launched by the Department of Consumer Affairs (DoCA) to empower consumers and further generating awareness of their rights.
- It would be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.
- It would help to generate consumer awareness about the various government initiatives like:
- Provisions of Consumer Protection Act 2019
- National Consumer Helpline toll free number 1915
- Provisions of weights & measures Act
- Decisions of the Central Consumer Protection Authority
- Testimonials by consumers on grievance redressal