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Project ARTHA Ganga

Project ARTHA Ganga:


Arth Ganga is an initiative added to the Namami Ganga Program launched by the Government in 2014.

  • It is a sustainable and viable economic development model to strengthen the river-people connection through an economic bridge.
  • It was decided that the Namami Gange mission should lead the concept of Arth Ganga with the involvement of all stakeholders.
  • It was added as a vertical of the Namami Ganga Program, in addition to 4 verticals: Nirmal Ganga, Aviral Ganga, Jan Ganga and Gyan Ganga.