Purple Revolution Under Aroma Mission:
Around 500 farmers across villages in Doda district in Jammu had their incomes quadrupled after shifting from maize to lavender cultivation which is being called the purple revolution. It was possible due to initiatives taken under Aroma Mission.
Purple Revolution (Under Aroma Mission):
- First-time farmers were given free lavender saplings and those who have cultivated lavender before were charged Rs. 5-6 per sapling.
- Aim: To support domestic aromatic crop-based agro-economy by moving from imported aromatic oils to homegrown varieties.
- The main product is Lavender oil which sells for at least Rs. 10,000 per litre
- Lavender water, which separates from lavender oil, is used to make incense sticks.
- Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners.
- Council of Scientific and Industrial Research (CSIR) and Indian Institute of Integrative Medicine, Jammu (IIIM Jammu), the two bodies are mainly responsible for making the purple revolution under the Aroma Mission a success.