Draft Uniform Code For Medical Device Marketing Practices:
The Department of Pharmaceuticals (DoP) recently published the draft Uniform Code for Medical Device Marketing Practices (UCMDMP), which is aimed at bringing in a voluntary code to regulate fair marketing practices by the medical device industry.
- It also aims at giving the industry an identity, apart from influencing the marketing dynamics of the pharmaceutical industry.
- Medical devices are characteristically different from pharmaceuticals and therefore a separate code for medical devices was much needed to accurately capture the ethical marketing practice requirements for the medical device sector.
- The implementation of the UCMDMP will be a big step towards furthering patient interest and “will restrain the unethical element and restore competitiveness and esteem for the compliant players.”