Vocal For Local Initiative : NITI Aayog
NITI Aayog recently launched the ‘Vocal for Local’ initiative under its Aspirational Blocks Programme.
- Vocal for Local is an initiative of NITI Aayog under its Aspirational Blocks Programme to encourage a spirit of self-reliance among the people and propel them towards sustainable growth and prosperity.
- As a part of this initiative, local products from 500 aspirational blocks have been mapped and consolidated under the Aakanksha brand.
- Aakanksha is an umbrella brand, which could be supplemented into multiple sub-brands that have the potential to create an international market.
- In order to encourage these products, a dedicated window for the Aspirational Blocks Programme under the brand name Aakanksha has been established on the Government e-Marketplace (GeM) portal.
- The partners will also provide technical and operational support for the facilitation of e-commerce onboarding, establishing linkages, financial/digital literacy, documentation/certification, and skill enhancement, among others.
