Oxford Picks “Brain Rot” as 2024’s Top Word:
Oxford University Press (OUP) has announced ‘brain rot’ as the Oxford Word of the Year 2024, reflecting a defining cultural and societal theme of the year. The term gained prominence due to concerns over the detrimental effects of consuming excessive amounts of low-quality online content, especially via social media. Selected through a global public vote involving over 37,000 participants and expert analysis of language trends, ‘brain rot’ captures the zeitgeist of 2024, where digital consumption and its consequences have been central topics of discussion.
